Welcome to TR Leadership
Helping Non-Profits Raise More, Work Smarter, and Build Meaningful Donor Relationships
Led by Randy Klassen, CFRE, TR Leadership specializes in strategic fund development, CRM optimization, and practical AI tools that save time and increase impact. With over 36 years of experience in the charitable sector—including 17 years as a YMCA CEO, Randy understands the day-to-day challenges faced by non-profits and offers real solutions that deliver results.
What We Do
We help non-profits build stronger fundraising programs through:
- Fund Development Strategy Annual campaigns, capital campaigns, and legacy giving programs.
- AI Productivity Workshops Live training and custom GPTs that help your team work smarter.
- CRM Optimization Best practices and cleanup for Raiser’s Edge, CanadaHelps, and other systems.
- Board & Staff Coaching Build a culture of philanthropy and get everyone engaged in fundraising.
Why TR Leadership?
- Over 36 Years in the Non-Profit Sector
- Certified Fund Raising Executive (CFRE)
- Proven Campaign Success: Annual, Capital & Legacy
- Practical AI & Automation Training for Fundraising Teams
- CRM Knowledge (Raiser’s Edge, CanadaHelps, and more)
Ready to Work Together?
Whether you need a full campaign plan, board training, or just want to explore how AI can save your team 10+ hours a week, we’re here to help.
📧 Contact Randy: Randy.Klassen@TRLeadership.ca
🌐 Website: www.TRLeadership.ca